CRESWELL CRAGS SHORTLISTED
MUSEUMS + HERITAGE AWARD
absolutely delighted to announce that we have been shortlisted for a
prestigious national award.
Out Christmas 2016
marketing campaign, which involved our much loved cheeky looking “cave elf” has been
shortlisted in the category “Marketing Campaign of the Year” at the annual
national Museums + Heritage Awards.
The awards are very well
respected, and the calibre of entrants is outstanding. The awards had an
unprecedented amount of entries this year, so the competition was very fierce
in order to gain shortlisting in each category. Just to get this far is an
amazing achievement for Creswell Crags.
Just a few of the other
museums up for various awards include Natural History Museum, various National
Trust properties, National Memorial Arboretum, National Museums Scotland, The
National Holocaust Centre and many more top heritage organisations.
In the Marketing Campaign
category, Creswell Heritage Trust are shortlisted alongside Durham Cathedral,
The Courtauld Gallery, National Theatre, Mary Rose Trust and Royal College of
Our Marketing Manager, Rachel Wood, was the driving force behind bringing Craggy Elf to
life. She said; “Craggy Elf was my first big marketing idea for Creswell Crags
when I started the role in November 2016. I had a vision and it was quite
simple - I wanted children and their parents to flock to our beautiful site,
excitedly hunting for a cheeky elf all throughout December, right up to
Christmas Day. I wanted it to become a Christmas tradition for people and
something they could do together for fun and enjoyment every year. Craggy
created a fantastic festive buzz around the place and the weekends when he was
hiding were very popular. The daily posts on social media of his “antics” also
reached thousands of people. I am so proud of our Cave Elf, and so thrilled
that he has got this far in such a huge national competition. Whatever happens
in May when we attend the awards in London, Craggy will be a part of Christmas
at Creswell Crags for many years to come, and for that, I am very proud
Paul Baker, our Director, also said:
"We are honoured to be recognised on a national level among
such a prestigious group by a highly regarded awarding body. Our pre-Christmas
marketing campaign transformed our relationship with our visitors and their
participation in the activity suggested that they had adopted our elf mascot as
part of their festive celebrations. We hope we can build on this in future
years and ensure that by following the daily updates Craggy Elf can grow into a
local tradition. The success of our marketing campaign suggests that we are
already well placed. We are overjoyed with the success of this activity."
We will attend an awards ceremony to find out the results of the intensive judging on Wednesday 17th May at a truly magnificent venue; 8 Northumberland Avenue in London.
You can congratulate us via facebook or twitter, and wish us well, using the hashtag #GoCraggyGo.
The rest of the museums shortlisted are: http://awards.museumsandheritage.com/awards-2017/